Blueprint for Success: How to Promote Your Construction Business
Promoting your construction business can be daunting. There are so many social channels, so many marketing opportunities, it’s hard to know where to start. Thankfully, it doesn’t have to be as daunting as it may seem. We’ve put together a list that should help you dip your toe into promoting your construction business.
Get on Social Media
Highlighting your business on social media is a great way to reach a wide audience and keep people updated on what you’re up to. It’s also a wonderful way to walk people through projects from beginning to end - everyone loves a good before and after!
There are so many social channels you can be on - LinkedIn, Instagram, Twitter, Facebook, TikTok, Pinterest - instead of driving yourself crazy and trying to tackle them all at once, pick one or two that make the most sense for your business and master it. This will help you better serve the audience that you have instead of wearing yourself out trying to figure out several new platforms at once. Once you feel you have one or two channels mastered, feel free to expand to others.
You might start with Facebook and Instagram. They’re both great channels for images. Facebook allows you to create a business page, which is great for adding your contact information and giving people an easy way to search for you. You can also add albums, which you can use to show off current and past projects. It’s also a great platform for writing longer posts that might give more information about projects or your business.
Instagram is a visual channel. You can create posts with your images, but the main focus is the image. You can also give people a snapshot of your life with Instagram’s stories feature. This is a great opportunity to give people a behind-the-scenes look at your day and what goes into making your business work.
All of the content you create should add value to your audience. Whether it’s a guide, a how-to, or just an informational post about your business, you should have your audience’s best interest in mind.
A good place to start would be to answer common questions and pain points. Solving the problems your audience is having is a great source of content, and it’s going to set you apart as an expert in your field. You can create this content as a blog post, and use that blog post to create several different social media posts to inform your audience and promote your post.
Eventually, creating helpful videos for YouTube would be an excellent way to get yourself in front of your audience in a more interactive medium.
Build Relationships with Companies
You’ll likely be working with several different companies - interior designers, electricians, painters, plumbers, and the like - on each project that you do. Creating strong relationships with these companies and individuals is a great way to not only ensure they’ll want to work with you on future projects, but it’s a good way to promote word-of-mouth marketing, both for yourself and for the companies you’re working with.
You can help these companies out by spreading the word about their services, and they can do the same for you. Hearing a referral from a trusted person is going to do wonders for your business, and it’ll do the same for those you refer others to.
Create a Newsletter
Newsletters help you connect with potential new clients and keep you in contact with older ones. They’re an excellent way to spread the word about current or past projects, keep your audience up-to-date on what you’re working on, and provide your readers with valuable content.
A newsletter doesn’t to be complicated or time consuming. Sending it out once a month can help keep you top-of-mind.
Update Your Website and Blog
With all of the other marketing initiatives, it’s easy to forget to update your website. Studies show that between 70-80% of people research a company online before even visiting a business, let alone making a purchase with them. When people search for your business, you want them to come across a clean, easy-to-use website where they can find helpful, worthwhile content.
Promoting your construction business might seem scary, but if you take small steps and just get started, you’ll find it’s worth your while.