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Solid Footing: Home Improvement Marketing for Beginners

By: Jeff Law

It takes a lot to run a successful home improvement business. From lining up contractors, to working with homeowners, to completing the projects, there are a lot of aspects at play. If you haven’t found the time to delve into marketing your business, it’s no surprise. And while the word-of-mouth marketing you’re likely getting from current and past clients is awesome, it’s not enough.

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Eventually the clients you can gather by word-of-mouth might dry up, that’s when it’s important to have a marketing plan in place. Sound scary? It can be. But here are a few simple tips to get you started.


Search Engine Optimization


Search engine optimization, or SEO, is making sure your website is set up with the right combination of keywords. This will help potential clients find your website when they’re searching online. For example, if you live in Los Angeles, you might want a combination of “Los Angeles home improvement” to appear on your website.


Finding someone to optimize your website should be a piece of cake. There are numerous agencies and individuals who would be willing to help you come up with the best terms for your website and implement them appropriately.


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Great Web Design


Along with implementing SEO on your website, you’ll want to make sure you have a clean and easy-to-use website. You’ll want to check to make sure your site is compatible with all devices, especially mobile. 


Along with being function and easy to navigate, you should have great content on your website. This could include helpful, informative blog posts that help your readers with their pain points and provide value. These valuable and insightful posts will keep your readers coming back, set you up as an authority in your field, and position you as a great option for if and when your readers are ready to dive into a home improvement project.


You should also include contact information that is easy to find and simple to use. When someone wants to get a hold of you, they shouldn’t have to search high and low for your information. It should be readily available.


You could also have a space on your website for testimonials. This will help potential clients who come across your site see your services from the point of view of your clients, giving them more of a reason to choose you when looking to start a home improvement project.


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Targeted Facebook Advertising


Facebook is a great option for marketing your home improvement business. While it does cost money, their targeted ads let you pick a very specific audience to show your ads to, increasing the likelihood that those who see it are going to be interested in your services. This is different from pay-per-click advertising because your ad will only get shown to the specific group of people you have set parameters for, and you won’t waste money on showing your ad to people who have no interest in your services.


Email List Building


You might have heard that email is dead, but that’s just not true. Having a loyal email following is a great way to get the word out about new services, specials you’re running, or just keeping your business top-of-mind for when your audience is ready to dive into home improvement. Collecting email addresses through free offers on your website or from blog subscribers is a great way to build it up.

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